Answer Rates Are Down. Here’s Why Attestation A Could Be the Fix.

The Growing Problem of Unanswered Calls

If you’ve noticed more of your business calls going unanswered, you’re not alone. According to industry reports, 94% of unknown calls go unanswered, and nearly 1 in 4 legitimate business calls are mistakenly labeled as spam.

This growing problem isn’t just annoying—it’s costing businesses money, resulting in missed connections and eroding customer trust.

But there’s good news.

Solutions like STIR/SHAKEN and Attestation A are helping businesses restore their caller ID integrity and get their calls answered.

What is STIR/SHAKEN and Why Does It Matter?

The FCC’s STIR/SHAKEN framework is a nationwide effort to stop illegal robocalls and caller ID spoofing. It uses digital certificates to authenticate calls so carriers can determine whether a number is trustworthy.

Think of it as a “trust score” for your phone number.

Calls are assigned an attestation level by the originating provider:

• Attestation A: Full verification. Caller is authorized to use the number.
• Attestation B: Caller is known, but the number is not verified.
• Attestation C: Caller identity is uncertain or unverified.

Only Attestation A tells carriers and customers your business is legitimate—and improves the chances your call goes through without being flagged.

How Attestation A Impacts Your Business

As outlined by TransUnion, many voice providers are now filtering or blocking calls that don’t meet STIR/SHAKEN and Attestation A standards.

For businesses, this means:

• Decreased connection rates
• Damaged customer trust
• Blocked outbound efforts and missed revenue

If your calls are being mislabeled—or not labeled at all—it’s likely because your number isn’t properly registered or verified.

Verge: Your Partner in Trusted Calling

We go beyond the basics of phone service. Our trusted call solutions ensure your business is:

• Properly registered with carriers and industry registries
• Assigned the highest-level Attestation A
• Monitored and updated regularly to prevent mislabeling
• Supported with tools to manage your call reputation and reporting

We understand how important outbound calling is to customer service, sales, and emergency communication. That’s why we proactively manage your call identity—so your business shows up as trustworthy, every time.

Phone calls remain one of the most powerful communication tools in business. Attestation A is essential for maintaining reach, reputation, and revenue.

Let us help you navigate the complexities of call authentication and ensure your business stays heard. Schedule a chat with us!