TAPI (Telephone Application Programming Interface) is now refined and can offer businesses an unprecedented level of productivity in the way that their employees use their phones.

What TAPI does is take common applications, such as your CRM system and Outlook® Express, and integrate them directly into your phone platform. This means a conventional PBX phone platform and CRM system can operate “as one” - with a TAPI-compliant PBX platform and TAPI-enabled CRM application, the customer’s profile, account information and records will pop up on the representative’s screen the moment the call comes in. This will save anywhere from 15-30 seconds per call. Now multiple that by calls per day, per week and per year, and you begin to see what makes TAPI such a revolutionary productivity enhancement.

Regardless of your job responsibilities or interests, there’s a TAPI article just for you. Select the article below that’s most appropriate for your interests: