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The latest telecommunications
technologies have shifted the ubiquitous
telephone from a simple facilitator of
communication to a true business enabler-one
that is becoming a key component of the
competitive strategy of every small-to-medium
business. And this type of value-added customer
service has your phone system as its foundation.
Why the phone system? Because in most
cases, it's the phones that are the initial
customer touch point when there is a service or
issue resolution request. And it's the phones
that can make or break that interaction. In
making sure your phones are up to the
challenges, there are several best practices
that you can follow.
The Customer Advantage
Series
This article is the
second installment of a three part
series on how to build your phone
system into a driver for customer loyalty and
retention. Look for the third installment next
month, and be sure to sign up for our Webinar on
building positive customer
service. Use the promo code
VERGE to attend this month’s
webinar
free! | 
